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Work

Flourish

Flourish has been a client since 2019. During that time I've worked on new product launches, redesigning their dual-audience marketing site, various marketing collateral, trade show experiences, office interior graphics and recently, a complete rebranding effort.  

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NYDIG

I was the first UX designer to join the NYDIG team, focusing first on applying design best practices to some internal-facing products and then building out additional features and streamlining internal systems to drive efficiency. Workflow research and mapping, Object Oriented UX (OOUX), Information Architecture, consistent UI elements and UX patterns, and user-based design were all leveraged to manage complexity and improve business outcomes.

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Exponential DeFi

Goal

  • Simplify onboarding process to attract new market segment and increase business outcomes.

  • Develop a curated approach to DeFi investing for the average crypto investor.

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Strategies & Skills

User flows

Behavioral science

UX design

Mental modeling

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