Flourish - Marketing Site

Transition from a single-product offering to a scalable platform that supports multiple solutions, beginning with two core products while maintaining flexibility for future expansion.
Effectively communicate with two distinct audiences: Advisors (buyer and user) and Clients (end user).
Strengthen and evolve the Flourish brand to accomodate an expanding suite of products.

Build a Scalable Information Architecture to support multiple products and user groups.
Optimize Navigation UX & UI to accommodate both primary users while maintaining clarity and ease of use.
Define a Homepage Strategy to determine product positioning—should all products hold equal prominence, or should one be emphasized? Which audience should take priority?
Establish Design Patterns by implementing a cohesive UI framework and standardized design patterns to streamline development and accelerate deployment.
Evolving the Brand by:
- Defining the relationship between parent and product branding.
- Creating distinct yet cohesive visual identities for each product.
- Implementing a unified brand mark with differentiated color schemes per product.
- Introducing photography to enhance the site’s personal and human-centric feel.
- Integrating design patterns that convey wealth, sophistication, and timelessness.

The redesigned Flourish website received a Platinum award from DotComm awards in 2022